In the agriculture and natural resources sectors, finding the right influencers can make all the difference. The key isn’t just reaching a wide audience—it’s connecting with content creators who are genuinely passionate about your brand and its mission. Influencers who are aligned with niche interests in this space bring authenticity and credibility, fostering trust while educating audiences about the importance of their products.
Imagine campaigns like Taylor Chace’s “Steak Salad Sundays” with the Beef Checkoff, or Logan’s cucumber contentwith the Michigan Farm Bureau, each blending humor, creativity, and relatable recipes to inspire a new consumer interest. These types of collaborations provide influencers with industry insights, while they share the unique stories and benefits behind agricultural products with their followers. The result? A fresh, authentic connection with consumers that goes beyond traditional marketing.
In 2025, there’s immense potential to work with these niche influencers to showcase the value, quality, and stories behind our food. If you’re ready to explore partnerships that bring your brand’s story to life, let’s talk!
Discover effective strategies for building genuine connections in content creation as we look ahead to 2025. Learn how to leverage influencer relationships, engage audiences, and tell your brand's story to maintain authenticity while growing your reach. These insights are designed to help brands and marketers create meaningful connections with niche markets and develop content campaigns that resonate.
Join us October 17-19, 2024, at the Deschutes County Fair & Expo Center for the Oregon Fairs Association's Annual Convention where the Western Insights Media team will present on Influencers Unleashed - the art of event amplification through strategic influencer partnerships. If you can't make the event, sign up to get a copy of the slides after the event and book a strategy meeting.
One of the things that I have loved watching lately is the uprise in women's college basketball in the media's eyes. As someone who wrote "Play in the WNBA" every single day of her journal through elementary school, seeing my friends, family, gym buddies, and colleagues as hyped about the game of basketball and the players I enjoy watching has been one of the best parts of 2024's March Madness.
As a former PAC10 (to date myself) and PAC12 (RIP to the Pac Conference), here are five ways that being a college (bench warming) athlete made me more successful in business.
Growing up as a sports kid I lived for the off season. It was my favorite time of year to get better and improve to come back in the next season at my absolute strongest and most talented. That doesn't change when it comes to the offseason for those of you producing events! Here’s a checklist of what you can do to strengthen your event during the off season!
Whether you enjoy going to the gym, have a long commute, or have loads of laundry to do every week - there’s always a time that you can escape into the world of audio whether that be in a book or a podcast. Podcast’s are a wonderful way that you can escape from the world, get your creative juices flowing, learn new concepts, or keep up with your favorite industries.
If you’re an industry professional in the agriculture, ranching or rodeo spheres, and aren’t in the Ag Leader Academy or That Rodeo Life Club on Clubhouse - then you are doing yourself a disservice! Join the rooms for weekly conversations on elevating your rural industry business, marketing, conversations and network, plus so much more every single day!
It seems as if the end of 2020 and the start of 2021 resulted in a plethora of new social media platforms that everyone is raving about and, if you’re confused, don’t worry - you’re not alone! Many people are unsure of the different platforms that are out there and a great way you can grow and be a part of these conversations is by thoroughly vetting each app to see if it is a digital space that you are interested in occupying.
COVID-19 has hit the event industry hard, especially on the west coast. The cancellation of rodeos, concerts and county fairs have been some of the groups that have been hit the hardest and this is the better part of our Western Insights Media clientele base. Or team has worked HARD to pivot clients so that not all is lost and “pivot” is the name of the business-game in 2020!
I firmly believe that reading is so important to expansion of the mind and for the growth of your knowledge, curiosity, and thought process development. Time to read can be challenging, especially if you are a workaholic or not a naturally-inclined reader once you leave the obligatory reading of the academic world. Trying to stay cognizant of why reading is important, I began to adapt different techniques throughout the years to continue to grow my reading list.
While I call myself an “accidental entrepreneur,” I have quickly realized a few key points that are a necessity to becoming successful in owning your own business. I also believe that these points are important if you are taking over a generational business through succession or for success in climbing the corporate ladder.
