Since 2018, we have stayed at the forefront of digital marketing and communications for the western industries of farming, ranching, rodeo and western lifestyle.

 

Our Mission…

Whether it’s telling your story on social media or organizing an event that brings your patrons coming back every year, we firmly believe that your business or association has had the success it’s seen because of the hard work of you and your members. We want you to keep your hands in the dirt and boots on the ground - let us help bring you into the modern world and continue building that legacy!

How do you describe your work?

Western Insights Media is a fractional Chief Marketing Officer (CMO) agency that specializes in western-based events, associations, and businesses. A fractional CMO is an outsourced marketing executive who performs the functions of a CMO without your company having to commit to a full-time, in-house marketing leader. Read more about our work as a fractional CMO HERE.

what we can do for you…

  • Event Management: Allow us the opportunity to manage your event whether that be a conference, festival, rodeo, concert, awards night or some sort of combination. Our high level project management team uses our in-house cultivated project management that keeps all parties on task and reaching those goal checkpoints to ensure the success of your event.
    Events managed in the past year include Music & Brews, Sisters Rodeo Kick Off Party & Rodeo, Tune it Up Tuesday’s car shows & concerts, the Oregon Jamboree, and more!

  • Business Strategy & Consulting: Understanding how the digital world is moving and how you can best capitalize on marketing strategies to understand where you can meet your target demographic to meet revenue goals, we help build strategies and provide resources in digital and print mediums such as billboards, television commercials, radio commercials, Spotify ads, Google Ads, geo-fencing and social media ads.

  • Print Project Management & Editorial: A strong team of writers and designers with our team means we can help you get your newsletter or magazines editorial on point, quality writers sourced, and deadlines met. Take the headache out of the management of your print projects.

  • Retainer Work: Varying upon the work, we can do small specific projects assisting members of your current team, fill in for a maternity leave or employee absence, and/or handle all the capacities of your marketing, communications and/or event management division.

  • Platform Specialties: Facebook, Instagram, TikTok, YouTube, and Pinterest.

“Social media and digital marketing is about building community from afar for the opportunity to bring everyone together in person. Have that community be YOUR people and bring them together to your association or event.”
— Katie Schrock, Western Insights Media

What We've Achieved

  • Founded & Manage COWGIRL 911
    Created out of necessity during overwhelming pacific northwest wildfire in September 2020, Cowgirl 911 helped organize a volunteer-based livestock evacuation system within 24 hours that evacuated 20,000+ animals to safety. Featured in the Wall Street Journal, Business Insider, the New York Times, and more.

  • Crisis Management, 2020-2021
    Managed media and patron relations during controversial cancellations throughout the pandemic for rodeo, county fair, concert and music festival based clientele.

  • (2021) #3 Rodeo Sport Podcast, That Western Life (in-house podcast)
    Founded in 2019, the That Western Life podcast is founded, managed, produced, and hosted in-house by Western Insights Media.

  • 2019, Oregon Festivals & Events Music Festival of the Year, Oregon Jamboree (client)
    Managed marketing, communications, social strategy, digital strategy, media partnerships and digital sponsor activation. Top 3 attendance record for event and Top 3 sales records.

  • 2021, COWGIRL Magazine 30 Under 30 Recipient
    Owner & CEO, Katie Schrock, named to COWGIRL Magazine’s 2021 30 Under 30 Class of pivotal young female leaders in the western industries.

  • 2022, COWGIRL Magazine, Women Empowered
    Owner & CEO Katie Schrock was named to COWGIRL Magazine’s Women Empowered column for the Winter 2021-2022 issue of the magazine featuring career-driven women making an impact.

  • 2022, COWGIRL Magazine 30 Under 30 Awards Guest Speaker
    Owner & CEO Katie Schrock was asked to speak on behalf of the power of the COWGIRL Magazine 30 Under 30 Program at the 2022 event.

  • 2022, Oregon Festivals & Events Association’s Marketing Campaign of the Year, Western Insights Media
    Awarded for the best marketing campaign for the 2021-2022 festival & event season in Oregon.

  • 2023, Sold Out 100% of ALL Client Events
    For the first time ever, we sold out all of our client events and were able to service over 300K plus country music, rodeo, and western fans!

  • 2023, Oregon Festivals & Events Association’s Music Festival of the Year, Oregon Jamboree (Client)
    Managed marketing, communications, social strategy, digital strategy, media partnerships, digital sponsor activation, co-created and organized largest country western linedancing and swing dancing competition on the west coast, and oversaw production on three stages.