Content Strategy, Fractional CMO, Influencers, Social Media
Katie Schrock
Harnessing the Power of Influencers in ...

In the agriculture and natural resources sectors, finding the right influencers can make all the difference. The key isn’t just reaching a wide audience—it’s connecting with content creators who are genuinely passionate about your brand and its mission. Influencers who are aligned with niche interests in this space bring authenticity and credibility, fostering trust while educating audiences about the importance of their products.

Imagine campaigns like Taylor Chace’s “Steak Salad Sundays” with the Beef Checkoff, or Logan’s cucumber contentwith the Michigan Farm Bureau, each blending humor, creativity, and relatable recipes to inspire a new consumer interest. These types of collaborations provide influencers with industry insights, while they share the unique stories and benefits behind agricultural products with their followers. The result? A fresh, authentic connection with consumers that goes beyond traditional marketing.

In 2025, there’s immense potential to work with these niche influencers to showcase the value, quality, and stories behind our food. If you’re ready to explore partnerships that bring your brand’s story to life, let’s talk!

Harnessing the Power of Influencers in Agriculture and Natural Resources
Business Development, Content Strategy, Influencers, Social Media
Katie Schrock
Building Genuine Connections in Content ...

Discover effective strategies for building genuine connections in content creation as we look ahead to 2025. Learn how to leverage influencer relationships, engage audiences, and tell your brand's story to maintain authenticity while growing your reach. These insights are designed to help brands and marketers create meaningful connections with niche markets and develop content campaigns that resonate.

Building Genuine Connections in Content Creation: Insights for 2025
Business Development, Content Strategy, Efficiency Development, Event Management, Fractional CMO, Influencers, Social Media
Katie Schrock
Influencers Unleashed - Join us at the Oregon ...

Join us October 17-19, 2024, at the Deschutes County Fair & Expo Center for the Oregon Fairs Association's Annual Convention where the Western Insights Media team will present on Influencers Unleashed - the art of event amplification through strategic influencer partnerships. If you can't make the event, sign up to get a copy of the slides after the event and book a strategy meeting.

Influencers Unleashed - Join us at the Oregon Fairs Association
Business Development, Efficiency Development, Fractional CMO, Personal Development
Katie Schrock
5 Ways Being A College Athlete Helped Me In ...

One of the things that I have loved watching lately is the uprise in women's college basketball in the media's eyes. As someone who wrote "Play in the WNBA" every single day of her journal through elementary school, seeing my friends, family, gym buddies, and colleagues as hyped about the game of basketball and the players I enjoy watching has been one of the best parts of 2024's March Madness.

As a former PAC10 (to date myself) and PAC12 (RIP to the Pac Conference), here are five ways that being a college (bench warming) athlete made me more successful in business.

5 Ways Being A College Athlete Helped Me In Business
Social Media, Influencers
Katie Schrock
Influencing; How it can start via your passion

Influencing is, at it’s core, the sharing of your passion with others in a way that your enthusiasm also gets them to buy in.

Influencing; How it can start via your passion
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Harnessing the Power of Influencers in Agriculture and Natural Resources

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Harnessing the Power of Influencers in Agriculture and Natural Resources

In the agriculture and natural resources sectors, finding the right influencers can make all the difference. The key isn’t just reaching a wide audience—it’s connecting with content creators who are genuinely passionate about your brand and its mission. Influencers who are aligned with niche interests in this space bring authenticity and credibility, fostering trust while educating audiences about the importance of their products.

Imagine campaigns like Taylor Chace’s “Steak Salad Sundays” with the Beef Checkoff, or Logan’s cucumber contentwith the Michigan Farm Bureau, each blending humor, creativity, and relatable recipes to inspire a new consumer interest. These types of collaborations provide influencers with industry insights, while they share the unique stories and benefits behind agricultural products with their followers. The result? A fresh, authentic connection with consumers that goes beyond traditional marketing.

In 2025, there’s immense potential to work with these niche influencers to showcase the value, quality, and stories behind our food. If you’re ready to explore partnerships that bring your brand’s story to life, let’s talk!

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Building Genuine Connections in Content Creation: Insights for 2025

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Building Genuine Connections in Content Creation: Insights for 2025

Discover effective strategies for building genuine connections in content creation as we look ahead to 2025. Learn how to leverage influencer relationships, engage audiences, and tell your brand's story to maintain authenticity while growing your reach. These insights are designed to help brands and marketers create meaningful connections with niche markets and develop content campaigns that resonate.

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Influencers Unleashed - Join us at the Oregon Fairs Association

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Influencers Unleashed - Join us at the Oregon Fairs Association

Join us October 17-19, 2024, at the Deschutes County Fair & Expo Center for the Oregon Fairs Association's Annual Convention where the Western Insights Media team will present on Influencers Unleashed - the art of event amplification through strategic influencer partnerships. If you can't make the event, sign up to get a copy of the slides after the event and book a strategy meeting.

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CONFESSION: I'm Obsessed with Pinterest Again

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CONFESSION: I'm Obsessed with Pinterest Again

As a digital marketer, my obsession with Pinterest continues to grow as I continue to incorporate the platform into the strategy of many of my clients whose main digital focus' have been OTT, geofencing, blogging, influencers, commercials, print mediums, Meta Platforms, X, and TikTok. This might be the key that you've been looking for in your business strategy.

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5 Ways Being A College Athlete Helped Me In Business

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5 Ways Being A College Athlete Helped Me In Business

One of the things that I have loved watching lately is the uprise in women's college basketball in the media's eyes. As someone who wrote "Play in the WNBA" every single day of her journal through elementary school, seeing my friends, family, gym buddies, and colleagues as hyped about the game of basketball and the players I enjoy watching has been one of the best parts of 2024's March Madness.

As a former PAC10 (to date myself) and PAC12 (RIP to the Pac Conference), here are five ways that being a college (bench warming) athlete made me more successful in business.

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Western Insights Media; Your One Stop Shop to a Western Industries Fractional Chief Marketing Officer

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Western Insights Media; Your One Stop Shop to a Western Industries Fractional Chief Marketing Officer

A fractional chief marketing office (CMO) is an outsourced marketing executive who performs the function of a CMO without your company having to commit to a full-time, in-house marketing leader. Western Insights Media prides themselves on being one of the leaders in western based events regarding out-of-the-box marketing combined with the utilization of traditional marketing methods to reach both your current and new audience demographic.

Protecting Your Facebook From Hackers, Hoaxers, and Scammers

Protecting Your Facebook From Hackers, Hoaxers, and Scammers

If you’re like me, then you’ve seen a huge uptick in the “copy and paste,” comment “Amen,” and chain-forwarded messages in your Facebook Messenger. We talk about how hackers track you, hack you and take your identity or money (or your Facebook friends) in this episode.

Stay safe out there!

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Finding Your Audience Where They Are - A Case Study

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Finding Your Audience Where They Are - A Case Study

When it comes to finding your audience where they are, it can be a bit of hard work but the rewards for that work will provide an efficiency and return on investment that social media oftentimes fails to create. Let’s dive into a case example for a country music festival where we stepped through a series of surveys to find a new-age demographic for the event post the COVID-19 pandemic to find young country music enthusiasts and curate experiential marketing around their interests.

Yikes! Facebook Business Pages Changed ... AGAIN!

Yikes! Facebook Business Pages Changed ... AGAIN!

If you're like me, you may have been holding out for as long as possible in regards to your Facebook business page staying the same as it has for the past few years but, alas, Meta won this battle by fault of ownership of the platform. 

Last week, the remaining of my Facebook Business changes turned into Facebook Profiles, but not like a personal profile, a business profile. I wasn't sure what this was going to mean and here are some of my initial grievances: