October 1, 2024 (Redmond, Oregon) - Join the Western Insights Media team October 17-19, 2024, at the Deschutes County Fair & Expo Center for the 2024 Oregon Fairs Association’s Annual Convention. This year’s theme is “Saddle Up For Success” and is the perfect fit for the team at Western Insights Media to be presenting.
Happening simultaneously at the same location as the Oregon Fairs Association’s annual convention is the 2024 Ram Columbia River Circuit Finals Rodeo. This is the perfect opportunity for the Rodeo Committees across the Pacific Northwest to jump in and join the conversations happening at the OFA Convention, with the Professional Rodeo Cowboy’s Association’s head of marketing Paul Woody speaking as well.
Influencers unleashed
A presentation first given at the Oregon Festivals and Events Association, Influencers Unleashed is dive into the Western Insights Media’s strategy to use industry influencers and content creators to amplify your events marketing and presence.
In the dynamic world of event marketing, the power of influencers cannot be overstated. The presentation provides a deep dive into the art of event amplification through strategic influencer partnerships and collaborations. Through the course, you will master the nuances of influencer collaboration to transform your event into unforgettable experiences that reach wider audiences, create a lasting impression, and drive results.
Don’t worry though - we WILL start at the basics and then dive into more advanced techniques near the end, before we do a hands on workshop with influencers specifically curated for your events here in the pacific northwest.
What you will learn:
The Influencer Advantage: Understand why influencers are pivotal in modern event marketing strategies. Explore the science behind their ability to drive engagement and brand awareness.
Strategic Partner Selection: Learn the art of choosing the right influencers for your event. Discover methods for aligning their personas with your event’s goals and target audience.
Content Collaboration: Explore innovate content creation strategies that resonate with both influencers and your event objectives. Discover how to strike the perfect balance between authenticity and messaging.
Amplification Tactics: Gain insights into the various amplification channels and techniques that influencers bring to the table. Uncover the secrets to increasing event reach, buzz, and attendance.
Metrics & Measurement: Dive into key performance indicators (KPIs) and metrics to access the impact of influencer collaborations on your events. Understand how to fine-tune your strategies for maximum ROI.
Case Studies & Success Stories: Hear from industry experts and real-life examples of successful event amplification through influencers. Draw inspiration from their journeys and adapt their winning tactics.
Legal & Ethical Considerations: Navigate the legal and ethical terrain of influencer partnerships, ensuring compliancy and transparency in your collaborations.
who should attend:
Event Managers & Planners
County Fair Managers & Directors
Marketing & PR Professionals
Social Media Managers
Influencer Marketing Specialists
Business Owners & Entrepreneurs
Anyone interested in maximizing event impact through influencer partnerships
Can’t attend the 2024 Oregon Fairs Association Convention but are interested in learning more about influencer marketing? You can sign up for our newsletter below OR book a consultation call with our team for a one-on-one meeting discussing your next steps for your event amplification utilizing the world of influencer partnerships and collaborations.