How AI and Modern Marketing Tools Can Help Rodeo Committees, Ranches, and Festivals Do More With Less
In the western lifestyle, there’s no such thing as a slow season. Whether managing a rodeo committee, coordinating a summer music festival, leading a local nonprofit, or operating a dude or guest ranch, your team is likely small, your budget is tight, and your to-do list is endless. You wear multiple hats - fundraiser, marketer, community builder, and sometimes even stall cleaner. And, when it comes to marketing, the pressure is on to deliver polished, professional content that engages your audience, builds loyalty, and drives action.
That’s where our latest free webinar series from Western Insights Media in partnership with The Branded Maverick comes in. This hands-on training was created specifically for the boots-on-the-ground folks who need real, practical solutions - not buzzwords. Our goal? To help you streamline your efforts, save time, and amplify your message using accessible, cost-effective marketing tools and AI-driven automation.
Who is this for
This series is intentionally designed for organizations that serve, celebrate, or operate within the grassroots, small team, and Western agricultural and rural lifestyle.
Rodeo Committees that want to promote ticket sales, volunteers, or sponsors without hiring a full-time staff.
Dude & Guest Ranches that are looking to improve guest communications, social media, and booking conversions.
Small-town festivals & western events needing strong visuals and consistent branding without graphic designers.
Ag-based nonprofits and community organizations that rely on outreach, donor engagement, and community visibility but operate with limited bandwidth.
This is for you if you’re part of a team of one to five people managing marketing efforts.
Why it matters
Marketing doesn’t have to be overwhelming - or expensive. With the right systems and tools, even the smallest teams can produce high-quality content, stay consistent, and increase engagement with less time and stress.
We understand your world. Most small Western organizations don’t have a dedicated marketing director or the budget to outsource everything. Our webinar series equips you with immediate, actionable solutions that reduce the manual workload while improving the quality of your outreach.
What the webinar series covers
Each session in the series focuses on a specific area of marketing that small teams often struggle with - everything from content creation to social media scheduling. Here’s a look at what’s included:
Webinar 1: Design in minutes - using canva’s ai tools for content creation
Learn how to:
Use Canva’s AI tools
Build brand kits and templates for team-wide consistency
Create social content, flyers, emails, and more in under 15 minutes.
Leverage Canva for Nonprofits (free pro-level access for qualifying organizations)
Webinar 2: Messaging, Strategy, and Support with Chatgpt
Learn how to:
Train your ChatGPT to have your voice and vibe regarding messaging
Build strategy
Tailor customized ads across a variety of platforms.
Understanding how to utilize copy for inspiration without losing the “human”
Webinar 3: Smarter Social Media - Automating with Metricool
Learn how to:
Schedule content across Facebook, Instagram, TikTok, LinkedIn, and more
Analyze social data to know what’s working.
Batch schedule posts weeks in advance
Build reports for your board or sponsors without spreadsheets.
Webinar 4: AI-powered emails - how flodesk & chatGPT simplify messaging
Learn how to:
Use AI to generate impactful emails, event reminders, and newsletter content
Build simple email automations that nurture relationships
Segment your lists to personalize outreach
Maintain your branding through easy-to-use templates.
What makes this series different
We aren’t just talking about AI - we show you how to use it in the platforms that you already have or can access for free. Each session includes live demos, downloadable resources, and tools that you can start using the same day.
What you’ll walk away with
By the end of this series, your team will have:
A ready-to-go suite of free or low-cost AI tools tailored for you.
A repeatable workflow for content creation, scheduling, and outreach.
More confidence in digital marketing, regardless of tech experience.
Clear steps to reduce stress, improve consistency, and grow your reach.
Let’s Make Marketing easier - together
We know your mission matters. Whether promoting tradition, preserving culture, or building up your rural community, your story deserves to be heard - and seen! This webinar series is your roadmap for confidently, clearly, and creatively showing up online.
Join us. Let’s wrangle your marketing with smart tools and creativity!