What would you do with an extra FIVE hours a week?
Find out how you can create TIME today to improve your quality of life, focus on those things that are important to you, lower your anxiety and improve your efficiency!
Business Development, Content Strategy, Efficiency Development, Fractional CMO, Social Media
Western Insights Media is proud to present a 4-part webinar series designed specifically for rodeo committees, ag-based nonprofits, guest ranches, festivals, and small rural organizations. This free, hands-on training helps small teams use AI-powered tools to simplify marketing, save time, and increase impact. From designing content with Canva Pro to streamlining messaging with ChatGPT, scheduling with Metricool, and launching emails with Flodesk, each 40-minute session focuses on affordable, accessible tools that work for Western-based organizations with limited staff and budgets. Perfect for those juggling multiple hats—this series will help you do more with less and feel confident about your marketing strategy.
Content Strategy, Fractional CMO, Influencers, Social Media
In the agriculture and natural resources sectors, finding the right influencers can make all the difference. The key isn’t just reaching a wide audience—it’s connecting with content creators who are genuinely passionate about your brand and its mission. Influencers who are aligned with niche interests in this space bring authenticity and credibility, fostering trust while educating audiences about the importance of their products.
Imagine campaigns like Taylor Chace’s “Steak Salad Sundays” with the Beef Checkoff, or Logan’s cucumber contentwith the Michigan Farm Bureau, each blending humor, creativity, and relatable recipes to inspire a new consumer interest. These types of collaborations provide influencers with industry insights, while they share the unique stories and benefits behind agricultural products with their followers. The result? A fresh, authentic connection with consumers that goes beyond traditional marketing.
In 2025, there’s immense potential to work with these niche influencers to showcase the value, quality, and stories behind our food. If you’re ready to explore partnerships that bring your brand’s story to life, let’s talk!
Business Development, Content Strategy, Influencers, Social Media
Discover effective strategies for building genuine connections in content creation as we look ahead to 2025. Learn how to leverage influencer relationships, engage audiences, and tell your brand's story to maintain authenticity while growing your reach. These insights are designed to help brands and marketers create meaningful connections with niche markets and develop content campaigns that resonate.
Business Development, Content Strategy, Efficiency Development, Event Management, Fractional CMO, Influencers, Social Media
Join us October 17-19, 2024, at the Deschutes County Fair & Expo Center for the Oregon Fairs Association's Annual Convention where the Western Insights Media team will present on Influencers Unleashed - the art of event amplification through strategic influencer partnerships. If you can't make the event, sign up to get a copy of the slides after the event and book a strategy meeting.
Business Development, Efficiency Development, Fractional CMO, Personal Development
One of the things that I have loved watching lately is the uprise in women's college basketball in the media's eyes. As someone who wrote "Play in the WNBA" every single day of her journal through elementary school, seeing my friends, family, gym buddies, and colleagues as hyped about the game of basketball and the players I enjoy watching has been one of the best parts of 2024's March Madness.
As a former PAC10 (to date myself) and PAC12 (RIP to the Pac Conference), here are five ways that being a college (bench warming) athlete made me more successful in business.
